The SONRISA Ethical Care Manifesto

Honest Dentistry, Always.

At SONRISA DENTAL, we uphold a patient-first philosophy. This means we prioritise truthful communication, consistent pricing and ethical treatment planning.

• We do not inflate prices to show dramatic discounts.
• We do not buy endorsements or participate in paid promotions.
• We do not manipulate or incentivise reviews.
• We do not push procedures you don’t need.
• We do not discriminate based on profession, income, background or appearance.

Every patient receives the same respect, the same standard of care and the same clarity in communication. This is not a “policy” — it is our identity.

We Invest in Your Care — Not in Celebrity Marketing

Money that clinics commonly spend on billboards, influencers and branding hype — we invest directly into:

• Better clinical materials
• Modern technology & digital dentistry
• Strict sterilization & infection-control systems
• Transparent pricing without artificial inflation
• Genuine support for students and senior citizens

For us, the person in the dental chair is the only celebrity.

Clear, Fair & Standardised Pricing

At SONRISA, the price you receive is the same price everyone receives — not based on what you earn, how you look or who you are.

• No hidden charges.
• No shocking mid-treatment additions.
• No premium pricing based on patient profile.
• Every patient receives written treatment estimates.

Transparency is our commitment — both in cost and in communication.

Evidence-Based, Comfort-Focused Dentistry

Our treatment planning is grounded in science, not sales. Every treatment is:

• Clinically justified
• Explained clearly in simple language
• Designed to be as painless and comfortable as possible
• Performed by specialists in each field
• Aligned with long-term oral health, not short-term convenience

Transparency Built Into Our Architecture

Every part of the clinic is designed to reflect honesty. From extra-clear glass operatories to visible sterilization spaces, patients are free to see how we work.

• Glass-walled operatories that maintain visibility and comfort
• Wooden partitions that offer soft privacy without secrecy
• A sterilization zone visible from designated areas
• Bright, clean, open layouts that reduce fear and build trust

When patients can see everything, trust becomes natural.

Students & Senior Citizens Receive Permanent Support

Dental care should never be delayed due to dependency or financial constraints. Our support includes:

• Additional 10% discount on treatment
• Always available — not seasonal
• Designed for essential access to healthcare

Message From Our Founder — Dr. Thottempudi Haswitha Rao

SONRISA DENTAL was founded with the vision of returning dentistry to what it should be — a place where patients feel respected, informed and cared for.

SONRISA DENTAL was built on the pillars of transparency, comfort and ethics. I am committed to ensure that every patient — regardless of background — receives the same high-quality care, clear communication and honest treatment planning.

“Dentistry is not just a science — it is trust. My responsibility is to protect that trust every day.”